About

Money Mind
Monkey Mind

Where this came from

Even the most experienced investors make predictable mistakes. I've watched it happen across thirty years — with hedge fund managers, senior banking practitioners, and high net worth individuals who understood markets well. The decisions that cost them most weren't dramatic. They were small, seemingly insignificant deviations from a sound process: holding a position slightly too long, adding to something for the wrong reasons, abandoning a thesis at exactly the wrong moment.

I've made every one of these mistakes myself. More than once, with full knowledge of why the mistake was a mistake.

That combination — watching it happen in others and experiencing it personally — is what Money Mind Monkey Mind is built from.

The credential

Thirty years producing financial events for hedge funds, senior banking practitioners, and high net worth individuals. Investment training across institutional markets through multiple cycles. I was running securitisation courses as CDOs were being built. I launched the first institutional commodity diversification course series in 2003, when the consensus on commodities was still largely dismissive.

The standard credential in investment education is academic affiliation. This is different: direct, specific experience of what happens when intelligent investors face real pressure with real money.

What this looks like in practice

One example. During every major market collapse — the dot-com crash, the financial crisis, the crypto bust — most investors ask the same question: how can prices go so low? The more useful question is: why did prices go so high in the first place?

That question points directly at how manias form. Easy credit. New valuation frameworks invented to justify elevated prices. Narratives that become socially dangerous to question. And eventually, a point where rising prices themselves become the justification for further buying.

Now invert it. At the lows in gold around 2000, consensus was almost unanimous — interest in gold was ridiculed, it was trading below the cost of production, central banks were sellers. The better question wasn't how far can gold fall? It was: this asset has held a monetary role for thousands of years — what has fundamentally changed? The answer was nothing. That question got investors into a multi-decade bull market at the lows.

Inverting the question costs nothing. Requires no model. Works in any market environment. The whole of Money Mind Monkey Mind is built around disciplines like this.

What we offer

Money Mind Monkey Mind runs across four layers, each serving a different depth of engagement.

None of this is investment advice. All of it is built to change decision quality.

What this is not

Not investment advice. Not a prediction service. Not affiliated with an academic institution or a financial firm.

The goal is to close the gap between what you know and what you actually do under pressure. That gap is the single largest source of lost return for serious investors. It is also the most fixable.

"How to think, not what to think.
Anchored in experience.
Practical investing under uncertainty."

James Male — Money Mind Monkey Mind
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