First Principles

The cognitive foundations of intelligent investing

Before frameworks, before strategy, before any of it — develop your money mind. Not a beginner's guide — a thinking reset. The received wisdom on markets is heavily marketed and frequently wrong. First principles means interrogating it, not inheriting it.

First Principles — Foundations

Free · No gate

Five pieces. Five thinking disciplines. Each one free to read — no gate, no email required. Together they cover the core skills behind intelligent investing: how to frame questions that actually produce useful answers, how to read financial language critically, the rules that govern any market, the cycle through which investors improve, and the hardest discipline of all — understanding yourself under pressure.

Ask the Right Question

The quality of an investment decision is determined before analysis begins — by the question being asked. This piece examines how framing shapes every conclusion that follows, why the wrong question leads confidently to the wrong answer, and what the right questions look like when applied to a position or a market condition.

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How to Talk Money

Financial language is designed to create authority, not clarity. This piece decodes the vocabulary of markets and investment — not as a glossary but as a critical guide to what the language reveals, what it conceals, and how to use it as a signal rather than being used by it.

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Rules of the Game

Every experienced investor operates by a small number of axiomatic rules that govern behaviour regardless of conditions. This piece examines the most durable of these — including the one that sounds obvious and turns out to contain more practical wisdom than most complete investment frameworks.

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The Investor's Evolutionary Code

Successful investors don't operate on instinct alone or analysis alone. They operate on a cycle: Learn, Filter, Apply, Adapt, Repeat. This piece examines what each stage actually requires and where most investors break the loop — usually at the same point, in the same direction, for the same reason.

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Know Yourself

The most expensive item in investing is not bad information or poor timing. It is self-deception — specifically, the gap between the investor you believe yourself to be and the investor you actually are under pressure. This piece is about closing that gap before the market forces it open for you.

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First Principles — Framework

Free · Email gate
First Principles · Framework
First Principles — Framework

A substantive four-section document covering what money actually is, how credit drives market cycles, how to build a working model from those components, and how to apply that model to investment decisions. The intellectual foundation between the free series and the full course. Free with email.

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First Principles — The Full Course

In development
In development
First Principles — Developing Your Money Mind

A full course covering the cognitive foundations of intelligent investing. Not a beginner's course — a rigorous examination of how money works, how markets behave, and how you behave within them. Every lesson produces something immediately applicable. Culminates in a Personal Investment Principles document — your own written framework, built across the course. The natural bridge into Decision Intelligence for Investors.

What you’ll leave with
  • A first-principles framework for reading markets — how money works, how credit drives cycles, and what that means for every price you see
  • An honest inventory of your own decision-making — your error patterns, your behaviour under pressure, and what to do about both
  • Working disciplines tested against your actual portfolio throughout — not hypotheticals, real decisions
  • A Personal Investment Principles document — your written framework for how you invest, built lesson by lesson, the most useful document in your investment process